City Tours Co. Ltd
The Italian Specialists Network for City Experiences


City Tours Co. Ltd is built around a city-based network of local operators, selected to promote and sell authentic city experiences in Italy to international markets.


Who We Are:


Founded in London, City Tours Co. operates with a centralized technical, marketing, and customer care team managing global distribution, digital platforms, international partnerships, and customer support. At the same time, all experiences are operated locally, directly by professional operators based in each city, who remain fully responsible for the product and its delivery.

City Tours Co. works exclusively with real local operators, companies that live and operate in their cities and deliver experiences directly to travelers. Our network is designed for operators who want to reach international customers while maintaining full control over their products and services.

Today, City Tours Co. manages over 300,000 customers per year, acting as a bridge between local expertise and international travelers, while supporting sustainable growth for local operators.

All bookings are handled through a secure and trusted booking system powered by Bókun, a Tripadvisor company, ensuring a smooth, reliable, and safe booking experience for our customers.


Our model is simple:


London drives technology, marketing, and customer care.
Local operators drive the experiences.

Our network brings together true destination specialists: local companies with deep knowledge of their cities, supported by an international structure built to generate visibility, demand, and long-term growth across global markets.

For our customers, this means local expertise with international reliability.

That’s what The Italian Specialists Network for City Experiences stands for.


If you would like to join our network of tour operators, please write to us at api@citytoursco.com.


Technology & Booking System

The technology used for our website and bookings is Bokun, a Tripadvisor-owned system that ensures top quality and security.
Thanks to this integration, CityTours Co offers travelers a booking experience that is simple, fast, and reliable—backed by the guarantee of one of the most trusted brands in global tourism: Tripadvisor.


Why Choose City Tours

  • Tripadvisor-certified quality.
  • All our tours and activities are handpicked from the best-rated products with verified reviews.
  • Advanced Bokun technology.
  • Secure bookings, real-time availability, and instant confirmation.
  • Full flexibility.
  • Last-minute cancellations can be managed directly through the system.
  • Premium experiences.
  • Museum tickets, guided tours, day trips, and authentic food tours.
  • Secure payments.
  • All transactions are powered by Stripe, the global leader in online payments.


Benefits for Travelers

  • Online availability for Italy’s top attractions: Rome, Florence, Naples, the Amalfi Coast, and more.
  • Only the best Tripadvisor products, selected for quality and customer satisfaction.
  • Instant and secure booking, thanks to our integrated Bokun technology.


About Us – CityTours.com

CityTours.com is a leading platform in the travel industry, specializing in authentic, high-quality travel experiences across Italy.
Our mission is to help travelers from all over the world discover Italian cities, cultural treasures, and natural wonders through guided tours, museum tickets, day trips, and food experiences.

Combining advanced technology with local expertise, we ensure easy, safe navigation and intuitive tools for browsing and booking online.
Our headquarters are in London, where we develop digital solutions to make trip planning fast and stress-free.


Our Mission

  • Easy booking: a user-friendly website to choose and purchase tours and travel services.
  • Certified quality: experiences curated by expert local guides to guarantee authenticity and value.


Our Strength

Every experience on CityTours is carefully selected by our local guides, professionals who know the territory and understand traveler needs.


Our Guides

Francesco – Rome
An expert in Roman history, he curates the best tours of the Eternal City—from museums to airport transfers.

Davide – Venice

Born in Venice, Davide grew up among canals and islands of Venice. He knows the stories, mysteries, and secrets of the entire city.

Giulia – Florence & Tuscany
An official Uffizi guide, she designs itineraries blending art, culture, and wine tastings in the Chianti region.

Ciro – Naples & the Amalfi Coast
A specialist in Pompeii, Capri, and the Amalfi Coast, he creates authentic experiences in the heart of Southern Italy.